On this episode Tim Taylor (Founder - Midnight Marketing) joins us to discuss how his company operates and why it chooses to operate under the radar. For a marketing company that creates engaging marketing material, original content, and various oil and gas customers as clients, they choose not to market themselves and let their work speak for itself. We discuss creating content that people want to engage in and if it feels like an advertisement, then that means it's not working. We chat about companies trusting their employees to put out content in these current times as well as how to generate genuine and creative content that pierces through the noise.